The MAP’s action to de-pollute the Mediterranean was endorsed by the 3rd Ministerial Conference on the Environment, which took place in Cairo, Egypt, November 20, 2006. At the conference the timetable for the Horizon 2020 initiative was adopted and the role of MAP in this context was clearly stressed. The ministers committed to ensure the provision of appropriate financial resources and technical support to implement the initiative for de-pollution, and to monitor the progress of the activities. As part of the Horizon 2020, from 2008 onwards, the EC and MAP will develop joint communication and information campaigns to publicise the initiative via the MEDday Programme to promote public awareness.