Mr. Chérif Rahmani, the Algerian Minister of Land-use Planning, Environment and Tourism, accepted to be the "Ambassador for the Coast" in a MAP initiative to raise awareness of the importance of sustainable coastal zone management. By accepting this nomination, Minister Rahmani will help PAP/RAC to promote this aim given his efforts in the field of integrated coastal zone management, such as promulgation of the Algerian coastal law, creation of the national coastal commission, launching of the coastal cadastre, formulation of regional programmes for coastal valorisation and protection, delimitation, etc. Sharing his rich experience with other countries in the Mediterranean region, he will only encourage them to follow the Algerian example in the domain of ICZM.